Summer Fancy Food Show 2024, June 23 to 25, at the Jacob Javits Convention Center in New York

The magic of New York, for the biggest trade event dedicated to specialty foods in North America, which many industry professionals consider the Olympics of food trade shows on a global level.

The stars of the show for many years, Italy’s excellent products, which will come to life in the traditional Italian Pavilion, once again the largest exhibition space in the entire show’s international area, with more than 300 companies present, 318 stands overall for a total of more than 3,000 sq.m (32,000 sq.ft).

An Italian Pavilion which, as always, will present the entire range of Made in Italy food and agriculture products under the umbrella of the distinctive banner, “The Extraordinary Italian Taste.”

There will be plenty of new items and attractions; the Italian companies will be in a dedicated area, with a strong visual impact created by a structure featuring colors and images of Italy recalling the quality of the products on display.

Show Cooking and a Wine Tasting station, organized by the companies at their stands, which will feature Italian chefs and sommeliers, preparing dishes, tastings and demonstrations of recipes from the great Italian tradition.

The 68th edition of the Summer Fancy Food in New York, under the banner of the great Made in Italy products, with a record 2023 for Italian food and agriculture products, which surpasses the record of product imports in the U.S., reaching 7.35 billion dollars.

The data from the first two months of 2024 confirm the positive trends with double-digit growth for all the main industry areas, including oil, pasta, cheeses, sauces and processed meats, and a marked increase also in wine. These numbers confirm the general appreciation of the quality of Italian products, which continue to remain a top consumer choice among Americans.

Producer of the event is the Specialty Food Association, along with Universal Marketing, exclusive agent for Italy of the SFA and organizer of the Italian Pavilion.

The Specialty Food Association is the largest food network in the United States, founded in 1952 in New York, by importers and entrepreneurs. It is a non-profit association with 3,000 members in the United States and abroad.

The Summer Fancy Food Show is the premier product discovery event for the specialty food industry, and this year’s event puts even greater emphasis on what’s new and innovative in food and beverage. We’re thrilled that Italy will be among the exciting makers sharing their delicious, high-quality products with Show attendees – declared Bill Lynch, President of the Specialty Food Association.

I am happy to participate at my first Summer Fancy Food show that boasts well over 300 Italian exhibitors who will showcase all the products of excellence we have come to know and love: from cheeses to extra virgin olive oils, from balsamic vinegars to pasta, from meats to sweets and so much else. The Italians pride themselves in producing their foods in a sustainable manner with the utmost respect for the land, for our history, tradition, and for our planet. We continue our long-standing partnership with the Specialty Food Association and Universal Marketing, to the same common goal: to help Italy offer its best, most beautiful and tastiest, this year as in the past. Join us in this summer’s feast and enjoy a piece of our Bel Paese! – declared Erica Di Giovancarlo, Director of the ICE Agency of New York and Coordinator of the US network.

“For many years now, Summer Fancy Food has been more than a food and gastronomy show; it is a grand showcase for all the countries that participate,” declared Donato Cinelli, President of Universal Marketing, the exclusive agent for Italy of the Specialty Food Association. “It is truly a great source of pride for us at Universal Marketing, that for more than thirty years, we have been the organizers of the Italian Pavilion, seeing the great deal of attention that revolves around Made in Italy products at the Javits Center during that week.
“The Italian Pavilion, a great attraction at this 68th edition of the show, will contain more than 318 stands and will be filled with new features, both from the point of view of companies’ exhibition spaces as well as activities and interactions with the public and professionals, in one of the most important weeks for the Italian food and agriculture industry,” concludes Cinelli.