In May, the second edition of the Lifestyles Show will be held in North America, in New York
HOMI, the Lifestyles Show organized by Fiera Milano is continuing on with its international initiatives. It is launching its second American edition, which is scheduled for 14 May to 17 May 2016 in New York at the Jacob K. Javits Center at the same time as ICFF (the International Contemporary Furniture Fair), which is one of the most important design shows in North America. This event is in line with the international strategy of Fiera Milano, which, via its trade shows, helps some of the key “Made in Italy” industries to export their products of excellence abroad.
With about 40 exhibitors, HO.MI. New York is offering up a trade fair model that tells of Italian style. Here Italian hospitality and international tastes meet to inspire exhibitors and international buyers in the context of the U.S. market, which has shown that it is ever more interested in the design and excellence of “Made in Italy” objects and accessories for the home.
The American edition is focused on meeting the needs of the American market, from home decoration (inside and outside) to fragrances, lighting and textile elements for the home.
The style of the products on display will highlight the innovative characteristics of HOMI and its spaces, as will the highly exciting installations.
HO.MI. will also once again feature Italian Luxury Interiors, the event organized by ICE-Agenzia to promote Italian companies abroad and their internationalization,- in collaboration with CNA and Confartigianato and Artex.
Italian Luxury Interiors recreates the environment of a home following the style and spirit of Italian interior design. This is a particularly glamorous area where each of the products has been chosen painstakingly and is presented in a way so as to represent “Made in Italy” atmospheres and the Italian lifestyle.
Classic materials like glass, marble, wood, porcelain, metal and textiles take shape to represent unique design that brings together culture and tradition with the most innovative inspirations, featuring an interplay of colours, designs and ideas that offer different perceptions. Thus, marble can be moulded into a piece of home decor, light as a feather, and glass stands out in vases and light fixtures with updated versions of classic lines. Then there’s wood that delineates spaces and is used as a sculpture, and textiles that “dress” the home with knowing style and the use of colours and prints that hang in the case of curtains or that are draped across beds and sofas. Porcelain truly “blossoms” with vases that bring together fragrant aromas and the elegant beauty of cut flowers.
Italian style, targeted exhibition initiatives and the great quality of the products on display. In addition to presenting American professionals with Italian style and luxury, HOMI New York will be an important time to create brand awareness for the Lifestyles Show brand. Another objective of this show is to attract buyers and companies, promoting the potential of the European market that comes to HOMI Milan, which is scheduled from 16 September to 19 September 2016.
“In Milan, like in New York, we present an event that relates Italian style, where Italian hospitality and international style come together to inspire international exhibitors and buyers,” says Cristian Preiata, Exhibition Director of HO.MI. “This partnership with ICFF, one of the most prestigious international showcases, confirms that HO.MI. has now become an international ambassador for Italian taste and savoir-faire in situations where the excellence of the “Made in Italy” industry has a starring role.”
